01
Understanding the obstacles
Endurance is a large provider of extended vehicle service contracts. Their omnichannel, go-to-market strategy heavily relies on direct mail to drive new customer acquisition - with very large volumes of more than 10 million pieces mailed monthly. As they evaluated their direct mail and existing printer relationship, they saw possibilities to improve print procurement, production and timing of in-home delivery to support load balancing within national call centers.
02
We’ll take it from here
That’s when they reached out to Kodi. “We went through a due diligence process which captured our current state and then
co-developed our future state based on the goals we had for this partnership,” said Colleen Sugarman, Chief Marketing Officer at Endurance. “As part of our implementation process, and prior to going live, we built in a period of parallel testing to confirm the new processes, deliverables and performance.”As a result of this effort, Kodi committed to a seven-figure cost-savings each year across three years with that commitment linked to Kodi’s compensation. With a dedicated account team, we leveraged our print manufacturing, postal optimization and logistics network to execute Endurance’s direct mail program, seamlessly.
03
Creating success
Kodi saved Endurance over $500,000 in the initial three months after going live. Additionally, we achieved a 95% timed
in-home delivery plan to coordinate and load balance enquiries for Endurance's Call Centers, helping the response and activation rates for direct mail meet their stretch goals. Since the launch of this partnership, Kodi has 1) reduced costs of Endurance’s overall direct mail program, 2) maintained strict in-home mail deliveries, and 3) brought Endurance’s intellectual property back in-house via fully documented standard operating procedures.
